This translates to a great deal of effort from the executive level to hire, train and recognize associates. They understand that they are part of something larger in scope and their actions can have a positive impact on the experiences of those they serve.” When everyone interacts in a kind and courteous manner with owners, vendors, and associates on a daily basis, their job becomes more meaningful. This means each job becomes far greater than its job description. With one property, 111 villas and a staff of 70, we strive to have everyone work at their maximum capacity. “It’s how we deal with associates, vendors, and owners. “Those words really mean something on this property,” Lori adds.

To accomplish this, the Scottsdale Camelback Resort and its team of associates focus daily on these 10 characteristics, calling them the SCR Way: Teamwork, Integrity, Commitment, Loyalty to Company, Accountability, Pride, Enthusiasm, Professionalism, Participation, and Personal Responsibility. “Plus, we have a fantastic Board that shares our vision and enables us to execute and move quickly when a decision is required.”Īlthough there are only a handful of free-standing, unbranded timeshare resorts around today, Lori and her management team have managed to make their 30-year old resort excel in both customer and staff satisfaction, retaining many of their 70 associates for as long as 25 years.

“Because we are a rare single-site timeshare resort and not affiliated with a national brand, we have the freedom to focus on satisfying our owners instead of a shareholder,” says Lori Entwistle, General Manager.

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